BigRock moves to position .CO as new-age domain name for startups BigRock , India’s leading domain registration and web hosting company, has launched a new digital advertising campaign for the .CO domain name. The campaign positions .CO domain name as the bestdigital identity for India’s new age entrepreneurs. .CO is the preferred domain name extension or top-level-domain (TLD) for new age businesses globally, being short, memorable and available, also making it especially suitable for the mobile first generation. The objective of the ad film is to encourage small businesses and start-ups to get online on BigRock with .CO. The ad film ‘Shudh-Hawa.co’ focuses on the fact that the right online identity is important for any business. The right domain name helps to create a digital identity, which lends to the success of a business and enables being found online easily. Importantly, the ad film highlights that it is often a challenge for businesses to find the ideal short, meaningfu
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